General introduction to DONGFENG MOTOR CO.,LTD.
东风汽车有限公司 ( DFL )成立于2003年6月9日，是东风汽车集团有限公司与日产汽车公司战略合作携手组建的大型汽车合资企业，公司注册资本167亿元人民币，双方各拥有50%的股份。现任董事长竺延风，总裁内田诚。
Dongfeng Motor Co., Ltd. (DFL), founded on June 9th, 2003, is an auto joint venture with a registered capital of RMB 16.7 billion built by Dongfeng Motor Corporation (50% shares) and Nissan Motor Co., Ltd. (50% shares), with Yanfeng ZHU and Makoto Uchida being the Chairman of Board and the President respectively.
DFL is headquartered in Wuhan. Seven business units are under DFL: Dongfeng Nissan Passenger Vehicle Company, Dongfeng Venucia Vehicle Company, Dongfeng Infiniti Motor Co., Ltd., Dongfeng Automobile Co., Ltd., Zhengzhou Nissan Auto Co., Ltd., Dongfeng Motor Parts and Components Group Co., Ltd. and Equipment Company of Dongfeng Motor Co., Ltd. Its main production bases are distributed in Hubei, Guangdong, Henan, Liaoning, Jiangsu, etc. Its overall sales volume in 2017 was up to 1.52 million vehicles, with the year-on-year growth of 12%.
DFL is China’s first auto joint venture with a full range of passenger vehicles and light commercial vehicles, as well as Nissan’s only overseas cooperation project with a full range of products.
From joint venture to joint effort, from joint effort to harmony, with internationalized and professionalized management concept and methods, scientific strategic layout, and balanced development in R&D, production and sale, through the promotion of brand power, products and sales service quality and the enhancement of market shares, DFL has achieved an outstanding operating performance with an annual sales volume of over one million vehicles and sales revenue of over RMB 100 billion, and has accumulated extremely competitive strength. Moreover, through continuously improving energy-saving and eco-friendly technologies, DFL endeavors to create a green and healthy environment, strengthen social responsibility and duty, and build an energy-saving, efficient, and eco-friendly auto company, so as to make great contribution to China’s automotive industry and harmonious social development.
DFL inherits the excellent DNAs of both Dongfeng and Nissan’s culture and management. With the concept of “mutual trust & mutual complementation, co-existence & win-win”, DFL has been widely dubbed as “Dongfeng Model”, “Exemplary Joint Venture”, and “Benchmark of the Industry”. DFL will create “highly trusted” corporate culture and brand image, commit itself to the continuous transcendence of automotive undertaking and the sustained value growth of the interested parties, and become an industrially leading enterprise.